Home - UpScale with ME

I understand your challenge of not knowing where to start.standing out in a crowded market.making the most impact with limited resources.scaling beyond founder-led marketing.

Helping B2B Founders Turn Scattered Marketing Into Scalable Growth

Uncertain About Go-to-Market Strategy?
I create clear, actionable plans that align your product, audience, and sales approach for a confident launch and sustainable growth.
Struggling to Connect with Your Audience?
I help you craft clear, compelling messaging that resonates with decision-makers and cuts through the noise.
Lacking a Reliable Growth Engine?
I design and execute demand generation strategies that drive consistent growth by creating demand and building trust in your brand.
Ready to Scale Beyond Founder-Led Marketing?
I build the strategy, tools, and team alignment you need for a marketing function that runs without your daily involvement.

“Navigating marketing as a B2B startup can feel overwhelming, especially when it all falls on the founder’s shoulders. I help you move beyond founder-led marketing with practical, strategic support that turns scattered efforts into scalable growth.”
– Teodora Chaneva

BOOK A FREE MARKETING CONSULTATION

Brands I Have Helped Grow

Testimonials

Marianne Myburgh

CMO, Zanders

Teodora is a very talented marketer who quickly sees opportunity in challenges. She consistently brings innovative ideas to the table and demonstrates a keen ability to adapt strategies to meet evolving market demands. Her analytical skills and attention to detail allow her to identify trends and insights that drive impactful marketing! I wholeheartedly recommend her, as she has the strategic vision, skills, creativity, and determination to make a significant impact to any organization!

Claus Reimers

CPTO, Akselos

Teodora made a clear and lasting impact during her time with us as a B2B marketing consultant. In just 4 months, she led several important projects, including a product launch, influencer campaign, customer video campaign, and an ABM pilot. She brought clarity, structure, and momentum to our marketing efforts. Her strategic guidance helped us focus on the right target audiences, strengthen our ABM approach, and deliver campaigns that truly resonated with customers, not just in theory, but through tangible results.

Ciarán Goldsmith

(ex) SVP Revenue, Akselos

I had the privilege of working with Teodora during her time leading Marketing at Akselos. She stepped up seamlessly to manage the organization during a transitional period, demonstrating strong leadership and strategic thinking. Teodora brought clarity and focus to our ABM efforts, enabling greater alignment with our sales strategy. Most notably, she spearheaded a critical sprint to redesign our website and marketing materials, ensuring they effectively reflected our new positioning.

David de Graaf

CEO, MDG-Techniek Holland

Teodora developed a marketing strategy that was perfectly aligned with our business goals and industry. She helped us refine our messaging and identify the right areas to focus on, leading to better client engagement and a real improvement in how we connect with potential clients. Her strategic insights and proactive approach made an impact on our growth, giving us a clear direction and the confidence to scale effectively.